Designing Systems,
Stories & Spaces.

Hi, I’m Krithika and this is a fairly common name in my part of the world, but what’s less common is what I tend to notice. Like a misaligned menu, a crooked frame on the wall or a website that buries the simplest action three clicks too deep. This attention to detail shapes how I design, whether I’m building a brand, crafting an interface, or planning a space.

Systems • Stories • Spaces •

Systems • Stories • Spaces •

Design across disciplines

Conceptual brand photography featuring a person pulling a black card that reads 'MY TYPE' in white serif typography from the pocket of high-waisted blue pants — part of a luxury brand identity series by designer Krithika Chakkaravarthy

Brand Strategy & Identity Design

The difference between seen and remembered. Your brand essence, distilled into a visual language that’s deliberate, distinctive, and strategic.

Artistic brand identity shot of a woman holding a black card with the words 'AIN’T MY TYPE' styled like an eye chart, obscuring her face luxury typography and branding concept by Krithika Chakkaravarthy

UI/UX Design

Good designs don’t ask for attention, they earn it. Interfaces designed to flow effortlessly and intuitively, built with purpose to meet real needs.

Editorial-style flat lay of a person seated in dark blue pants holding a black ‘AIN’T MY TYPE’ card designed with eye chart-inspired typography part of a luxury brand design exploration by Krithika Chakkaravarthy.

Interiors & Spatial Design

Design that holds space for both aesthetic and use. Where every texture, material, colour and layout is thoughtfully assembled and experienced.

Playful pet brand visuals featuring a tan frenchie puppy gazing upward against a purple backdrop with white text that reads ‘food over fuss’ quirky, fun creative campaign concept designed by Krithika Chakkaravarthy.
Vibrant product packaging design of three cylindrical cans featuring abstract illustrations and the branding ‘HAPPY CRUMS’ bold and playful packaging and identity design by Krithika Chakkaravarthy

Every design choice carries weight, colour shifts perception, texture anchors memory, and type builds trust. The craft lies in knowing what to use, what to leave out, and how to bring it all together.

Flat lay of artisanal bread wrapped in blue-and-white striped paper labeled ‘East Coast Bakery,’ with wheat stalks and a branded business card rustic bakery packaging and identity design by Krithika Chakkaravarthy.
Minimalistic branding design featuring a beige can with a white label showcasing an Architecture and Construction service studio logo Notch Studio logo red geometric, clean, abstract logo, designed by Krithika Chakkaravarthy.

Ready? Let’s get to the designing

  • Not sure where to begin? Let’s talk. Strategy-led sessions to guide, clarify, or kick-start your next move.

  • Graphic Design • Branding • Packaging • Print & Digital • UI/UX Design • Website design • Corporate Collaterals • Interior Design • Spatial Branding • Interior Decoration

  • Creative direction • Photography and Styling • For Personal branding • Product • Architecture • To help bring your brand, products, or spaces to life.

Thoughtful design • Purposeful impact •

Thoughtful design • Purposeful impact •

  • A business card for Notch Studio placed on a concrete surface.
  • Branding materials for Notch Studio, including a white booklet, a red booklet, a white and red striped bookmark, business cards, two red pens, paper clips, and a small white card with a red and white logo, all arranged on a gray background with concrete and circular textured elements.
  • Two packages of pet treats, one for cats with a blue label and cat image, and one for dogs with a white label and dog image, placed on a red platform against a gray background.
  • A hand placing a book on top of a row of four colorful books on a plain surface
  • Color swatch samples labeled Deep Lake and Antarctica with color name tags, on pink and orange paper background.
  • Two colorful books, one orange and one teal, are standing upright on a beige surface. In front of the books are a purple eggplant, an orange, and a green bell pepper, arranged in a row against a plain, light-colored background.
  • Shelves with vases, candles, and decorative items against a textured brown wall near a large window.
  • A black tote bag with white abstract design hanging on a white fabric deck chair with wooden frame, against a peach-colored wall and wooden floor.
  • A pink box with assorted chocolate bars, including coconut sugar, milk, dark chocolate, sea salt, roasted almond, and caramel flavors, along with a cup of tea, jasmine flowers, and two black packets labeled 'Unwind' and 'Reflux Rescue' on a table with a white cloth featuring a tiger design.
  • A person wearing a purple sweater holding a black handbag with a gold panther emblem, placing a coconut sugar chocolate bar into it.
  • A brown glass bottle of B.Skin Vitamin C Serum with a dropper cap, placed on a flat stone, beside its white packaging box with purple and black text, set against a plain light gray background.
  • A white rectangular tea container with a gold lid, labeled 'Little Garden' with botanical illustrations of flowers and a butterfly.
  • A beige business card with a minimalistic logo representing a stylized plant or wheat stalk and the word" mantra" written below in lowercase letters, placed on a light gray textured background.
  • A white fabric tag with a brown leaf and arch logo and the word "mantra" underneath, attached to a frayed string on a mauve background.
  • Website homepage of East Coast Bakery featuring a loaf of bread, bakery logo, and menu with bread options.
  • A laptop on a white desk displaying a LinkedIn page for Microcoms with the slogan "Be abundant as you." Next to the laptop are two green and gray decorative vases and a white geometric sculpture. Green plants partially visible in the foreground and background.
  • Smartphone displaying a profile page of a smiling woman with short hair and a gray shirt, on a vacation or outdoor setting, with a booking option at the bottom of the screen.